Improving the Steezy Experience
What is Steezy?
COMPANY BACKGROUND:
Steezy is an online dance studio and education platform.
This platform can be used to learn how to dance with step-by-step instructions that help you learn moves, as well as understand fundamental techniques so you can build your confidence and become a better dancer at a pace that works for you. The platform is set up for both non-dancers and trained dancers offering courses across skill levels.
MY BACKGROUND:
I started using Steezy to get back into dancing, I missed learning choreography!
I wanted to use Steezy to safely learn and practice dance during the pandemic. I have been dancing since I was 5 years old and danced competitively in college. After I started working, I stopped dancing regularly. I realized I missed it a lot, but it can be difficult to get back into it after awhile. Steezy was a great place for me to begin re-exploring that passion.
PROBLEM:
I had a difficult time finding the classes I had started, this left me feeling frustrated.
I would start routines, and not complete them. I felt disappointed, frustrated, and confused. I realized I had a difficult time navigating through the app to find the routines I had in progress. I wanted it to be like Netflix, Disney +, etc. where the videos I hadn't finished were 1 click away.
Gathering data
USER RESEARCH:
I wanted to understand how others navigated through the app, so I started with a click test.
CONTEXT
I told participants to imagine they were using an online dance platform to learn new dance routines. They had started a new video earlier this week and wanted to return to it to finish learning the choreography.
QUESTION
After giving them context I asked them to begin the test and answer the prompted question: "Where would you expect to find your in progress classes?"
HYPOTHESIS
My hypothesis for the current design was that users would not click on "history" to find their in progress classes.
My other hypothesis was that users would click on "Jump Back In" to return to in progress classes for my updated homepage.
TEST #1: CURRENT USER EXPERIENCE
Users clicked all over the place with the current design. They were just as confused as I was!
I tested with 5 participants and got 5 different results. Only 1 user had clicked on "history" but all the other clicked on the current videos or the menus on either side.
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TEST #2: MY UPDATED HOMEPAGE SCREEN
I added a "Jump Back In" section on the homepage, and most participants clicked there as I predicted.
I tested with 5 participants and all but 1 clicked on "Jump Back In". I gave the same context as I did with previous users and this lead me to believe this design was intuitive.
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ADDITIONAL INFORMATION:
I asked 2 additional questions to confirm ease of use and how intuitive the design was. I had users give me a score from 1-7.
How confident are you that you found the right location?
6.6 out of 7
How easy was it to find the right location?
6.4 out of 7
Solutions
PROTOTYPES:
Improving the homepage to make it easier to complete the routines you started!
After the click test I went back and iterated on my design and created a high fidelity prototype of my proposed homepage. This design was a small change but had the potential to make a big impact for repeat users of the platform.
Jump Back In
The current homepage design was not intuitive for users who wanted to get back to routines they had started. I felt this as a major pain point with the platform and confirmed that it was confusing for others as well.
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I added a "Jump Back In" section on the homepage so it was easy for users to click on the videos they had started, reduced the number of clicks to get to in progress videos, and left users feeling accomplished by actually completing routines!